Your company-wide or departmental goals are distilled down to workplace objectives specific to each employee. These goals, or "indicators", represent unique employee functions or tasks, that when achieved, drives significant revenue to your bottom line. These indicators focus on areas where current employee failures are creating the largest drain on your income.
Establishing a set of performance objectives that do not change week-by-week or with each new crisis empowers employees to focus on those tasks that create the most value to the organization. Consistent communication to employees of just exactly what is expected of them fosters a dedicated and engaged workforce. Thus, operational failures and the costs associated with these failures decrease and your net operating income increases.